# Custom Social Media Plan for Your Business — Built From Scratch | GoodBibee > Custom social media plan built from scratch for your business. Strategy, content pillars, caption frameworks, and a 30-day launch plan. $1,500 flat. No retainer. Canonical: https://www.goodbibee.com/custom-social-media-plan # Custom Social Media Plan — Built From Scratch for Your Business If the [$47 Playbook](https://www.goodbibee.com/hospitality-social-media-playbook) is the ready-made system for restaurants, the Custom Build is that system designed from scratch around your business — your operation, your buyers, and your voice. Whether you run an event venue, real estate brokerage, vacation rental, farm, or any business that sells on experience, visibility, and trust. $1,500 flat fee. No retainer. $1,500 Flat fee. Delivered in 2 weeks. [Book a Custom Build — $1,500](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session) No payment until after our call. Playbook owners save $50 · just mention it ![Playbook page: the Distance Tax worksheet](https://www.goodbibee.com/images/playbook/worksheet-distance-tax.webp) ![Cover of the Hospitality Social Media Playbook](https://www.goodbibee.com/images/playbook/cover.webp) ![Playbook page: the Place content pillar, with prompt cards](https://www.goodbibee.com/images/playbook/pillar-place.webp) ## You don’t have a content problem. You have a fit problem. - Generic templates that don’t match how your business sells All worksheets and templates personalized to your business - Captions that sound like every other place in town Caption frameworks and CTAs written in your voice - A posting plan built for someone else’s industry Posting rhythm designed around your actual weekly operation Stop renting your voice from a cheap imitation. Start using it. ## How Does the Custom Build Process Work? Three steps. Two weeks. A system your team runs with confidence. 1. Step 1 · 60-minute conversation ### Discovery Session We get on a call and learn your business and existing content bottlenecks. - Who your buyers are and what makes them choose you - Identify your strongest proof points and content opportunities 2. Step 2 · 2 weeks ### We Build It We take what we learned, do our own research, and write your playbook from scratch. - Custom strategy, content pillars, and caption frameworks - A mapped month-one launch plan — calendar, capture windows, and roles set so week one isn’t a blank slate 3. Step 3 · Weekly rhythm ### You Run It We deliver your finished playbook and walk you through it. You open it and start posting. - Everything you need to run your own social media from week one - Built to repeat — same structure works month after month ## What’s Included in a Custom Social Media Plan? A custom playbook built from scratch around your business, your market, and your voice — content strategy, caption frameworks, capture prompts, and a month-one launch plan your team runs from day one. Custom content strategy and 4 content pillars built for your market GoodBibee Custom Social Media Plan 1. 1 Discovery Session Included 60-minute conversation so we understand your business before we write a word. The foundation for everything we build. 2. 2 Custom Content Strategy Included Your content pillars, platform recommendations, and competitive positioning designed for your market. 3. 3 Caption Frameworks Included Caption structures in your voice, plus ready-to-use action lines for your audience. 4. 4 Month-One Launch Plan Included Your first 30 days mapped out — the social media plan your team executes from day one, instead of staring at a blank calendar. 5. 5 70+ Content Ideas & Capture Prompts Included What to capture, when, and how — customized for your operation, your seasons, and your content opportunities. 6. 6 Worksheets & Tools Included Feed audits, signal checks, Core Idea planners, and busy-week plans — tailored to your operation, your buyers, and your voice. Custom Build $1,500 **$1,500 flat fee** · **No retainer** · Delivered in 2 weeks [Book Your Custom Build](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session)No payment until after our call. ## Everything Inside ### Strategy 5 pieces - Custom Content Strategy Your 4 content pillars, built around your buyers and what makes them book, visit, or buy. - Buyer Profile Who your customers are, how they find you, and what they need to see before they commit. - Competitive Positioning What makes your business different from every competitor your buyer is also looking at — and how to show it consistently across every post, caption, and profile. - Content Architecture Map How your 4 content pillars map into monthly themes, weekly posts, and daily capture moments — the structural blueprint that makes every piece of content connect back to your strategy. - Platform Recommendations Where to focus based on your audience, your content strengths, and your capacity. ### Content Plan 4 pieces - Month-One Launch Plan Your posting rhythm mapped out by week — what to post, when, and how each piece connects back to your strategy. A structured calendar your team fills, not a blank one to start from. - Monthly Core Idea One monthly idea that drives all 21 pieces, so you never start with a blank screen. - Capture Guide How to organize your week around content without it taking over. - Minimum Viable Week The emergency plan that keeps you visible when the week falls apart and posting is the last thing on your mind. ### Worksheets 5 pieces - Choose Your Monthly Core Idea Pick your monthly theme from what guests already notice, mention, and thank you for — so you stop guessing what to post about. - Two Posting Windows Lock in who posts, when, and what so the system runs even when life gets busy. - Run of Show Plan Turn your monthly idea into all 21 pieces in one sitting — without spiraling into a content calendar you’ll never follow. - Fast Bottleneck Audit Find what’s stalling your content and fix the biggest problem first. - Signal Gap Audit Look at your last 9 posts, spot the signal you’ve been missing, and know exactly what to post next. ### Templates 5 pieces - First-Line Swipe File Ready-to-use hooks for every post type in the system so the hardest part of writing — starting — is already done. - Post Type Examples Real examples for every post type so you write faster, sound like yourself, and stop second-guessing every caption. - 30-Second Caption Framework Written in your voice, with your proof points, for your audience — and fill-in-the-blanks your team can use moving forward. - CTA Library Action lines that drive bookings, visits, and DMs without sounding like ads. - Weekly Scoreboard The only metrics that matter, what they’re telling you, and what to do next — on one page, in 10 minutes a week. ### Plus 4 pieces - 30-Day Feed Audit Count five things from your last 30 days of posts in 5 minutes — and see exactly where the system is bleeding. - Two-Week Reality Check What to check after 14 open days, and what to do when you miss a week or run out of ideas. - Front Door Test A 30-second check that tells you whether your profiles are earning trust or losing business. - 70+ Content Ideas & Capture Prompts What to capture in your day-to-day operation and how to turn raw content into effective posts. ## Is this a fit for your team? Built for event venues, real estate brokerages, vacation rentals, farms, boutique hotels, medical practices, and any business that wants a social media system designed specifically for them. ### Perfect for you - You want a system built around your industry and your buyers. - Someone on your team can own this. One person. Not a committee. - You’ve tried generic templates or agency content and it never sounds like you. - You want a flat-fee deliverable you keep forever, not a monthly retainer. - You can plan monthly and post weekly once it’s built. ### Not for you - You want hands-on setup and team training. That’s the [Custom Build + System Install](https://www.goodbibee.com/custom-social-media-plan#bundle). - You’re looking for a one-off campaign, not a repeatable system. - You’re chasing viral moments, not weekly consistency. - You’re not ready to pick one person to own it. - You can’t keep a weekly rhythm, even on a light week. ## Orders up. GoodBibee 5 out of 5 stars > “Exceeded our expectations… nailed our aesthetic.” Michelle Lawson Photography GoodBibee 5 out of 5 stars > Every piece of content felt human, smart, and on point. Melanie Mann GoodBibee 5 out of 5 stars > “I’ve worked with a lot of agencies who say they ‘understand the client.’ GoodBibee actually does. They listen for how buyers talk, not just what they say they want, and then bring that language straight into the work. It consistently made the strategy sharper, the copy clearer, and the output more effective. GoodBibee is an easy recommendation.” Manav Thaker World Chef GoodBibee 5 out of 5 stars > The best business decision I made this year was collaborating with GoodBibee. Peters Produce GoodBibee 5 out of 5 stars > I came in overwhelmed, but left feeling confident, supported, and excited again. Bekah didn’t give me cookie-cutter advice — she took the time to understand my problems and showed up to help advocate for my brand. The personalized approach felt like having a friend and expert in my corner, not just an agency. Leah Inman Leah’s Gift Guide GoodBibee 5 out of 5 stars > We saw our clicks and conversions skyrocket! Followup CRM ## The content was already there. It just needed a system. World Chef had the brand, the content, and the product — a chef-led food brand built on real culinary credibility. What they didn’t have was a social media strategy that turned any of it into consistent reach, engagement, or revenue. ![Forbes: “Celebrate Mardi Gras With World Chef: An Immersive Food Platform Where Top Chef Meets Meal Kits”](https://www.goodbibee.com/images/world-chef-press.webp?dpl=dpl_HB5QsqY2TULLqmkh2hSSR4Jn4d3j) ![World Chef Instagram Live promo with chef Brooke Williamson](https://www.goodbibee.com/images/ig-story-live-brooke-williamson.webp?dpl=dpl_HB5QsqY2TULLqmkh2hSSR4Jn4d3j) ![World Chef Instagram Live promo with chef Monti Carlo](https://www.goodbibee.com/images/ig-story-live-monti-carlo.webp?dpl=dpl_HB5QsqY2TULLqmkh2hSSR4Jn4d3j) World Chef press coverage and Instagram Live promos ![World Chef](https://www.goodbibee.com/images/world-chef-logo.webp) Organic Reach (Facebook) 450K Not from new content — from organizing what they already had into a strategy that earned consistent distribution. Organic Reach (Instagram) 87K A posting rhythm and engagement strategy that turned an existing content library into a growing, active audience. Funds Raised $10K Social strategy directly supported a fundraising campaign that cleared five figures — proof the audience was engaged, not just watching. Paid Reach 357K Managed creative assets plugged into paid campaigns — same brand voice, amplified through targeted distribution. We brought the system: social strategy, engagement management, content curation, and creative asset direction across organic and paid channels. ## Pick the option that fits your team Not sure which one fits? Book a free [30-minute discovery call](https://calendly.com/hello-goodbibee/30min) and we’ll help you find the right solution for your team. __Pick the option that fits your team__ | | Playbook $47 | Recommended Custom Build $1,500 | Custom Build + System Install $3,000 | | -------------------------- | ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------- | | What You Get | Ready-made strategy template | Custom strategy + frameworks + month-one launch plan | Custom strategy + install, training, & rollout | | Best for | Hospitality businesses that want a DIY starting point | Any experiential business that wants a custom plan | Any experiential business that wants it built and implemented | | Discovery Session | — | 60-min strategy deep dive | 90-minute strategy / implementation deep dive | | Content Pillars + Strategy | General framework | Custom-written for your business and market | Custom-written for your business and market | | Team Ready to Start | After you work through it | After delivery, within 2 weeks | Week 4 - team trained and ready to post | | Implementation + Training | — | Strategy only | Training, install, and rollout support | | | [Get the Playbook](https://www.goodbibee.com/hospitality-social-media-playbook) | [Book your Custom Build](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session) | [Book your Discovery Session](https://calendly.com/hello-goodbibee/bundle-discovery-session) | A custom social media plan designed around your business, your market, and your voice. Your strategy. Your voice. A month-one launch plan and a system you can repeat in-house. [Book Your Custom Build](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session) **$1,500 flat fee** · **No retainer** · Delivered in 2 weeks ## Want us to build and install the system inside your business? We design your playbook and get your team running it. Your Custom Build gives you the strategy, the frameworks, and the personalized templates. The Install takes it further — we assign a content owner on your team, build the capture routine around your operation, record training videos your staff can rewatch, and plan your first full month of content. Playbook in two weeks. Your team trained and posting with confidence by week 4. $3,000 flat fee · One-time · Save $500 vs. buying separately [Book a discovery call](https://calendly.com/hello-goodbibee/bundle-discovery-session) 90-minute discovery call · No payment until we’ve talked ![Cover of the Hospitality Social Media Playbook](https://www.goodbibee.com/images/playbook/cover.webp) ## In the food and beverage industry? Start with the $47 Playbook. A complete social media system for restaurants, bars, coffee shops, bakeries, and breweries. Strategy, content planning, captions, and a posting rhythm your team runs without outside help. [Check out the Playbook](https://www.goodbibee.com/hospitality-social-media-playbook) PDF delivered to your inbox ## We write your voice down. Then we teach it to answer the phone. GoodBibee GoodBibee Voice ## We write your voice down. ### Social media your team can run. A Custom Build starts with your business, your buyers, and how you talk, then turns it into a playbook your team runs: content pillars, caption frameworks, and a month-one launch plan. Flat fee, delivered in about two weeks. [Book a discovery call](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session) ## Then we teach it to answer the phone. ### A phone agent that runs without you. Every voice agent is a custom build, set up for one business, never a generic bot. Tell us what your calls need, from to-go orders and reservations to event and catering inquiries, and we build it to handle them. [That’s GoodBibee Voice](https://voice.goodbibee.com/) ## Frequently Asked Questions ### How is the Custom Build different from the $47 Playbook? The Custom Build is a custom social media plan written from scratch for your specific business, while the [$47 Playbook](https://www.goodbibee.com/hospitality-social-media-playbook) is a ready-made system built for restaurants, bars, coffee shops, bakeries, and breweries. The Playbook gives you templates and frameworks you adapt yourself. The Custom Build gives you a strategy, content pillars, caption frameworks, and a content plan written specifically for your operation, your buyers, and your voice. $1,500 flat fee. Delivered in two weeks. ### What makes this different from hiring a social media agency? A social media agency runs your accounts for you and charges a monthly retainer — usually $2,000–$5,000 a month, every month. The Custom Build is a one-time, done-for-you social media system your team runs in-house. You get a custom social media strategy built from scratch, and you keep the playbook forever. No retainer. No lock-in. No relying on an outside team to understand your business. ### What industries does a custom social media plan work for? Any business that sells on experience, visibility, or trust. That includes event venues, real estate brokerages, vacation rentals, farms, boutique hotels, medical practices, fitness studios, retail shops, and service businesses. If your customers choose you based on how they feel about your brand before they buy, a custom social media plan will fit. ### How do you make sure the plan actually sounds like my business? Voice is the whole reason you’re hiring a custom build instead of buying a template. On the [discovery call](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session) we capture how you describe your business, the words your customers use, and the phrases your team already leans on — then we write your caption frameworks using that vocabulary, not generic marketing language. If it doesn’t sound like you, it doesn’t ship. ### How long does it take to build a custom social media plan? Most custom social media plans are delivered in two weeks from your [discovery call](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session). The first week is research and strategy — we study your business, your buyers, and your competitors. The second week is build and walkthrough — we write your playbook, walk you through it, and make revisions before you start posting. ### What information do you need from me to build it? Most of what we need comes out of a single [60-minute discovery call](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session). We’ll ask about your buyers, your strongest proof points, your weekly operation, and what’s worked or fallen flat in the past. After the call, we may request a few supporting items — past posts, customer reviews, or event photos — but nothing that takes more than an hour of your time. ### Can I add a System Install to my Custom Build later? Yes. The [System Install](https://www.goodbibee.com/hospitality-social-media-system) is our done-for-you implementation add-on — we work alongside your team to roll the system into your weekly operation once the plan is built. You can add it after your Custom Build, or [bundle both upfront](https://www.goodbibee.com/custom-social-media-plan#bundle) for $3,000 (a $500 savings vs. buying separately). ### How do I get my Custom Build? Start by booking a free [60-minute discovery call](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session) — no payment until after we’ve talked. On the call we’ll walk through your business, answer your questions, and if it’s a fit, you’ll lock in your Custom Build. From there, we deliver your finished playbook in two weeks, walk you through it on a review call, and make revisions until it sounds like you. ## Your business deserves more than a template. Stop renting your voice. Start running a system built for your business. - Custom Build $1,500 **60-minute discovery call** · $1,500 flat fee · No payment until we’ve talked [Book Your Custom Build](https://calendly.com/hello-goodbibee/custom-playbook-discovery-session)