Custom Social Media Plan — Built From Scratch for Your Business

If the $47 Playbook is the ready-made system for restaurants, the Custom Build is that system designed from scratch around your business — your operation, your buyers, and your voice. Whether you run an event venue, real estate brokerage, vacation rental, farm, or any business that sells on experience, visibility, and trust. $1,500 flat fee. No retainer.

$1,500Flat fee. Delivered in 2 weeks.

Book a Custom Build — $1,500

No payment until after our call.

Playbook owners save $50 · just mention it

Playbook page: the Distance Tax worksheet

Cover of the Hospitality Social Media Playbook

You don’t have a content problem. You have a fit problem.

Generic templates that don’t match how your business sells
All worksheets and templates personalized to your business
Captions that sound like every other place in town
Caption frameworks and CTAs written in your voice
A posting plan built for someone else’s industry
Posting rhythm designed around your actual weekly operation

Stop renting your voice from a cheap imitation. Start using it.

How Does the Custom Build Process Work?

Three steps. Two weeks. A system your team runs with confidence.

Step 1 · 60-minute conversation
Discovery Session
We get on a call and learn your business and existing content bottlenecks.
- Who your buyers are and what makes them choose you
- Identify your strongest proof points and content opportunities
Step 2 · 2 weeks
We Build It
We take what we learned, do our own research, and write your playbook from scratch.
- Custom strategy, content pillars, and caption frameworks
- A mapped month-one launch plan — calendar, capture windows, and roles set so week one isn’t a blank slate
Step 3 · Weekly rhythm
You Run It
We deliver your finished playbook and walk you through it. You open it and start posting.
- Everything you need to run your own social media from week one
- Built to repeat — same structure works month after month

What’s Included in a Custom Social Media Plan?

A custom playbook built from scratch around your business, your market, and your voice — content strategy, caption frameworks, capture prompts, and a month-one launch plan your team runs from day one.

Custom content strategy and 4 content pillars built for your market

GoodBibee

Custom Social Media Plan

1
Discovery SessionIncluded
60-minute conversation so we understand your business before we write a word. The foundation for everything we build.
2
Custom Content StrategyIncluded
Your content pillars, platform recommendations, and competitive positioning designed for your market.
3
Caption FrameworksIncluded
Caption structures in your voice, plus ready-to-use action lines for your audience.
4
Month-One Launch PlanIncluded
Your first 30 days mapped out — the social media plan your team executes from day one, instead of staring at a blank calendar.
5
70+ Content Ideas & Capture PromptsIncluded
What to capture, when, and how — customized for your operation, your seasons, and your content opportunities.
6
Worksheets & ToolsIncluded
Feed audits, signal checks, Core Idea planners, and busy-week plans — tailored to your operation, your buyers, and your voice.

Custom Build$1,500

$1,500 flat fee · No retainer · Delivered in 2 weeks

Book Your Custom BuildNo payment until after our call.

Everything Inside

Strategy

5 pieces

Custom Content Strategy
Your 4 content pillars, built around your buyers and what makes them book, visit, or buy.
Buyer Profile
Who your customers are, how they find you, and what they need to see before they commit.
Competitive Positioning
What makes your business different from every competitor your buyer is also looking at — and how to show it consistently across every post, caption, and profile.
Content Architecture Map
How your 4 content pillars map into monthly themes, weekly posts, and daily capture moments — the structural blueprint that makes every piece of content connect back to your strategy.
Platform Recommendations
Where to focus based on your audience, your content strengths, and your capacity.

Content Plan

4 pieces

Month-One Launch Plan
Your posting rhythm mapped out by week — what to post, when, and how each piece connects back to your strategy. A structured calendar your team fills, not a blank one to start from.
Monthly Core Idea
One monthly idea that drives all 21 pieces, so you never start with a blank screen.
Capture Guide
How to organize your week around content without it taking over.
Minimum Viable Week
The emergency plan that keeps you visible when the week falls apart and posting is the last thing on your mind.

Worksheets

5 pieces

Choose Your Monthly Core Idea
Pick your monthly theme from what guests already notice, mention, and thank you for — so you stop guessing what to post about.
Two Posting Windows
Lock in who posts, when, and what so the system runs even when life gets busy.
Run of Show Plan
Turn your monthly idea into all 21 pieces in one sitting — without spiraling into a content calendar you’ll never follow.
Fast Bottleneck Audit
Find what’s stalling your content and fix the biggest problem first.
Signal Gap Audit
Look at your last 9 posts, spot the signal you’ve been missing, and know exactly what to post next.

Templates

5 pieces

First-Line Swipe File
Ready-to-use hooks for every post type in the system so the hardest part of writing — starting — is already done.
Post Type Examples
Real examples for every post type so you write faster, sound like yourself, and stop second-guessing every caption.
30-Second Caption Framework
Written in your voice, with your proof points, for your audience — and fill-in-the-blanks your team can use moving forward.
CTA Library
Action lines that drive bookings, visits, and DMs without sounding like ads.
Weekly Scoreboard
The only metrics that matter, what they’re telling you, and what to do next — on one page, in 10 minutes a week.

Plus

4 pieces

30-Day Feed Audit
Count five things from your last 30 days of posts in 5 minutes — and see exactly where the system is bleeding.
Two-Week Reality Check
What to check after 14 open days, and what to do when you miss a week or run out of ideas.
Front Door Test
A 30-second check that tells you whether your profiles are earning trust or losing business.
70+ Content Ideas & Capture Prompts
What to capture in your day-to-day operation and how to turn raw content into effective posts.

Is this a fit for your team?

Built for event venues, real estate brokerages, vacation rentals, farms, boutique hotels, medical practices, and any business that wants a social media system designed specifically for them.

Perfect for you

You want a system built around your industry and your buyers.
Someone on your team can own this. One person. Not a committee.
You’ve tried generic templates or agency content and it never sounds like you.
You want a flat-fee deliverable you keep forever, not a monthly retainer.
You can plan monthly and post weekly once it’s built.

Not for you

You want hands-on setup and team training. That’s the Custom Build + System Install.
You’re looking for a one-off campaign, not a repeatable system.
You’re chasing viral moments, not weekly consistency.
You’re not ready to pick one person to own it.
You can’t keep a weekly rhythm, even on a light week.

Orders up.

GoodBibee

“Exceeded our expectations… nailed our aesthetic.”

Michelle Lawson Photography

GoodBibee

Every piece of content felt human, smart, and on point.

Melanie Mann

GoodBibee

“I’ve worked with a lot of agencies who say they ‘understand the client.’ GoodBibee actually does. They listen for how buyers talk, not just what they say they want, and then bring that language straight into the work. It consistently made the strategy sharper, the copy clearer, and the output more effective. GoodBibee is an easy recommendation.”

Manav ThakerWorld Chef

GoodBibee

The best business decision I made this year was collaborating with GoodBibee.

Peters Produce

GoodBibee

I came in overwhelmed, but left feeling confident, supported, and excited again. Bekah didn’t give me cookie-cutter advice — she took the time to understand my problems and showed up to help advocate for my brand. The personalized approach felt like having a friend and expert in my corner, not just an agency.

Leah InmanLeah’s Gift Guide

GoodBibee

We saw our clicks and conversions skyrocket!

Followup CRM

The content was already there. It just needed a system.

World Chef had the brand, the content, and the product — a chef-led food brand built on real culinary credibility. What they didn’t have was a social media strategy that turned any of it into consistent reach, engagement, or revenue.

Forbes: “Celebrate Mardi Gras With World Chef: An Immersive Food Platform Where Top Chef Meets Meal Kits” — World Chef press coverage and Instagram Live promos

World Chef Instagram Live promo with chef Brooke Williamson — World Chef press coverage and Instagram Live promos

Organic Reach (Facebook): 450K; Not from new content — from organizing what they already had into a strategy that earned consistent distribution.
Organic Reach (Instagram): 87K; A posting rhythm and engagement strategy that turned an existing content library into a growing, active audience.
Funds Raised: $10K; Social strategy directly supported a fundraising campaign that cleared five figures — proof the audience was engaged, not just watching.
Paid Reach: 357K; Managed creative assets plugged into paid campaigns — same brand voice, amplified through targeted distribution.

We brought the system: social strategy, engagement management, content curation, and creative asset direction across organic and paid channels.

Pick the option that fits your team

Not sure which one fits? Book a free 30-minute discovery call and we’ll help you find the right solution for your team.

Pick the option that fits your team
	Playbook$47	RecommendedCustom Build$1,500	Custom Build + System Install$3,000
What You Get	Ready-made strategy template	Custom strategy + frameworks + month-one launch plan	Custom strategy + install, training, & rollout
Best for	Hospitality businesses that want a DIY starting point	Any experiential business that wants a custom plan	Any experiential business that wants it built and implemented
Discovery Session	—	60-min strategy deep dive	90-minute strategy / implementation deep dive
Content Pillars + Strategy	General framework	Custom-written for your business and market	Custom-written for your business and market
Team Ready to Start	After you work through it	After delivery, within 2 weeks	Week 4 - team trained and ready to post
Implementation + Training	—	Strategy only	Training, install, and rollout support
	Get the Playbook	Book your Custom Build	Book your Discovery Session

Recommended

Custom Build$1,500

What You Get: Custom strategy + frameworks + month-one launch plan
Best for: Any experiential business that wants a custom plan
Discovery Session: 60-min strategy deep dive
Content Pillars + Strategy: Custom-written for your business and market
Team Ready to Start: After delivery, within 2 weeks
Implementation + Training: Strategy only

Book your Custom Build

Playbook$47

What You Get: Ready-made strategy template
Best for: Hospitality businesses that want a DIY starting point
Discovery Session: —
Content Pillars + Strategy: General framework
Team Ready to Start: After you work through it
Implementation + Training: —

Get the Playbook

Custom Build + System Install$3,000

What You Get: Custom strategy + install, training, & rollout
Best for: Any experiential business that wants it built and implemented
Discovery Session: 90-minute strategy / implementation deep dive
Content Pillars + Strategy: Custom-written for your business and market
Team Ready to Start: Week 4 - team trained and ready to post
Implementation + Training: Training, install, and rollout support

Book your Discovery Session

A custom social media plan designed around your business, your market, and your voice.

Your strategy. Your voice. A month-one launch plan and a system you can repeat in-house.

Book Your Custom Build

$1,500 flat fee · No retainer · Delivered in 2 weeks

Want us to build and install the system inside your business?

We design your playbook and get your team running it.

Your Custom Build gives you the strategy, the frameworks, and the personalized templates. The Install takes it further — we assign a content owner on your team, build the capture routine around your operation, record training videos your staff can rewatch, and plan your first full month of content. Playbook in two weeks. Your team trained and posting with confidence by week 4.

$3,000 flat fee · One-time · Save $500 vs. buying separately

Book a discovery call

90-minute discovery call · No payment until we’ve talked

In the food and beverage industry? Start with the $47 Playbook.

A complete social media system for restaurants, bars, coffee shops, bakeries, and breweries. Strategy, content planning, captions, and a posting rhythm your team runs without outside help.

Check out the Playbook

PDF delivered to your inbox

We write your voice down. Then we teach it to answer the phone.

GoodBibeeGoodBibee Voice

We write your voice down.

Social media your team can run.

A Custom Build starts with your business, your buyers, and how you talk, then turns it into a playbook your team runs: content pillars, caption frameworks, and a month-one launch plan. Flat fee, delivered in about two weeks.

Book a discovery call

Then we teach it to answer the phone.

A phone agent that runs without you.

Every voice agent is a custom build, set up for one business, never a generic bot. Tell us what your calls need, from to-go orders and reservations to event and catering inquiries, and we build it to handle them.

That’s GoodBibee Voice

Frequently Asked Questions

How is the Custom Build different from the $47 Playbook?

The Custom Build is a custom social media plan written from scratch for your specific business, while the $47 Playbook is a ready-made system built for restaurants, bars, coffee shops, bakeries, and breweries. The Playbook gives you templates and frameworks you adapt yourself. The Custom Build gives you a strategy, content pillars, caption frameworks, and a content plan written specifically for your operation, your buyers, and your voice. $1,500 flat fee. Delivered in two weeks.

What makes this different from hiring a social media agency?

A social media agency runs your accounts for you and charges a monthly retainer — usually $2,000–$5,000 a month, every month. The Custom Build is a one-time, done-for-you social media system your team runs in-house. You get a custom social media strategy built from scratch, and you keep the playbook forever. No retainer. No lock-in. No relying on an outside team to understand your business.

What industries does a custom social media plan work for?

Any business that sells on experience, visibility, or trust. That includes event venues, real estate brokerages, vacation rentals, farms, boutique hotels, medical practices, fitness studios, retail shops, and service businesses. If your customers choose you based on how they feel about your brand before they buy, a custom social media plan will fit.

How do you make sure the plan actually sounds like my business?

Voice is the whole reason you’re hiring a custom build instead of buying a template. On the discovery call we capture how you describe your business, the words your customers use, and the phrases your team already leans on — then we write your caption frameworks using that vocabulary, not generic marketing language. If it doesn’t sound like you, it doesn’t ship.

How long does it take to build a custom social media plan?

Most custom social media plans are delivered in two weeks from your discovery call. The first week is research and strategy — we study your business, your buyers, and your competitors. The second week is build and walkthrough — we write your playbook, walk you through it, and make revisions before you start posting.

What information do you need from me to build it?

Most of what we need comes out of a single 60-minute discovery call. We’ll ask about your buyers, your strongest proof points, your weekly operation, and what’s worked or fallen flat in the past. After the call, we may request a few supporting items — past posts, customer reviews, or event photos — but nothing that takes more than an hour of your time.

Can I add a System Install to my Custom Build later?

Yes. The System Install is our done-for-you implementation add-on — we work alongside your team to roll the system into your weekly operation once the plan is built. You can add it after your Custom Build, or bundle both upfront for $3,000 (a $500 savings vs. buying separately).

How do I get my Custom Build?

Start by booking a free 60-minute discovery call — no payment until after we’ve talked. On the call we’ll walk through your business, answer your questions, and if it’s a fit, you’ll lock in your Custom Build. From there, we deliver your finished playbook in two weeks, walk you through it on a review call, and make revisions until it sounds like you.

Your business deserves more than a template.

Stop renting your voice. Start running a system built for your business.

Custom Build$1,500
60-minute discovery call · $1,500 flat fee · No payment until we’ve talked
Book Your Custom Build

Custom Social Media Plan — Built From Scratch for Your Business

You don’t have a content problem. You have a fit problem.

How Does the Custom Build Process Work?

Discovery Session

We Build It

You Run It

What’s Included in a Custom Social Media Plan?

Everything Inside

Strategy

Content Plan

Worksheets

Templates

Plus

Is this a fit for your team?

Perfect for you

Not for you

Orders up.

The content was already there. It just needed a system.

Pick the option that fits your team

Custom Build$1,500

Playbook$47

Custom Build + System Install$3,000

Want us to build and install the system inside your business?

In the food and beverage industry? Start with the $47 Playbook.

We write your voice down. Then we teach it to answer the phone.

We write your voice down.

Social media your team can run.

Then we teach it to answer the phone.

A phone agent that runs without you.

Frequently Asked Questions

How is the Custom Build different from the $47 Playbook?

What makes this different from hiring a social media agency?

What industries does a custom social media plan work for?

How do you make sure the plan actually sounds like my business?

How long does it take to build a custom social media plan?

What information do you need from me to build it?

Can I add a System Install to my Custom Build later?

How do I get my Custom Build?

Your business deserves more than a template.