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Your restaurant’s social media, built and running in three weeks.

For restaurants · bars · coffee shops · breweries · commercial bakeries

The Playbook tells you what to do. The System Install gets it done — a done-with-you social media setup where we come into your business, build a complete restaurant social media plan, train your team, and hand it off running. $2,000 flat fee. Your team is posting with confidence by week three.

$2,000Flat fee · One-time
Book your Install call

No retainer · No payment until we’ve talked

60-minute discovery call · $2,000 flat, one-time

Playbook owners save $100 · just mention it

Not a strategy deck. A running system.

  • Week 1Capture routine built around your real shifts — your team knows exactly what to film and when.
  • Week 1Profiles optimized and bios rewritten — your digital front door fixed.
  • Week 2Branded templates, caption frameworks, strategy playbook, and rewatchable training videos delivered.
  • Week 3Your first 30 days planned, your team trained, and the system handed off.

You don’t need more content ideas. You need the system built.

  • You bought the $47 Playbook four months ago. Your team opened it once. The PDF is still in someone’s downloads folder.

    Week 1Capture routine built around your real shifts — your team knows exactly what to film and when.

  • You have a manager who’s “good at Instagram,” but nobody’s actually posting, and your last reel was a staff birthday in October.

    Week 2Branded templates, caption frameworks, strategy playbook, and rewatchable training videos delivered.

  • Every month you tell yourself social media starts Monday. But you’ve been saying “next week” since January.

    Week 3Your first 30 days planned, your team trained, and the system handed off.

Stop renting your voice from a cheap imitation. Start using it.

How Does the System Install Work?

Three weeks from discovery call to a system your team runs with confidence.

  1. Step 1 · 60 minutes · before any payment

    Discovery Call

    We learn your business — your team, your operation, your content bottlenecks, and your goals. This call determines exactly what gets built and how. No payment until we’ve talked and you’re in.

    • Map your operation, your team, and your current content gaps
    • Identify the right content owner and set expectations
    • Define what success looks like for your business
  2. Step 2 · 3 weeks

    We Build and Install the System

    We build every piece — capture routine, brand assets, posting rhythm, caption frameworks, training videos, and your first month of content. Built inside your business, not from a template.

    • Capture routine built around your real shifts
    • Custom brand assets and templates created
    • Training videos recorded for your team
    • First full month of content planned and ready
  3. Step 3 · Ongoing — weekly rhythm

    Your Team Runs It

    By week three, your team is posting with confidence. The system is theirs — no retainer, no monthly dependency. We hand it off running and your team keeps it moving.

    • System is live and your team is trained
    • No retainer. No monthly fee. The system is yours.
    • New hires watch the training videos and get up to speed fast

Week Three and Beyond — Your Team Runs It Without Us

Every other model keeps you paying. This one hands your team the keys and walks away.

From week three on, the system is theirs. One person on your team owns it — trained, equipped, and running on a rhythm that fits your operation. No check-ins required. No retainer payments coming out of your account every month. No surprise invoice when something changes.

What that actually means:

  • Your content owner plans the month in one hour and runs it weekly
  • New hires watch the training videos and are posting within a week
  • When the week gets busy, the Minimum Viable Week keeps it to one post
  • Your brand voice stays consistent because the frameworks are written down — not stuck in one person’s head
  • When direction changes — new menu, new hours, new season — your team adjusts without calling us

If you ever want a tune-up, we offer that. But the system is designed to run independently, and most teams never need us back.

This is the piece no retainer agency can sell you. Their business model requires you to keep paying.

What’s Included in a Social Media System Install?

A done-with-you social media system built around your actual operation — capture routine, brand assets, staff training videos, caption frameworks, and your first month of content planned and ready to post. Your team is trained and running it by week three.

Everything in the Playbook — built, installed, and running inside your business.

GoodBibee

Hospitality Social Media System Install

  1. 1
    Profile & Platform SetupIncluded

    We optimize your profiles, rewrite your bios, fix your links, and test your digital front door before the system goes live. Strangers should know exactly what you are within three seconds.

  2. 2
    Capture RoutineIncluded

    We build a capture system around your actual operation. Your team knows exactly what to look for before, during, and after every shift.

  3. 3
    Custom Brand AssetsIncluded

    Post templates, story templates, and brand elements designed for your business. Your team posts with a consistent look without waiting on a designer or guessing at fonts and colors.

  4. 4
    Staff Training VideosIncluded

    Rewatchable training videos made for your team. How to capture, how to write captions, how to post on rhythm. When someone new takes over, they watch the videos and start posting within a week.

  5. 5
    Posting RhythmIncluded

    A weekly posting schedule built around how your business actually runs. Tested and adjusted before handoff so your team isn’t guessing which days to post or how much is enough.

  6. 6
    First Month PlannedIncluded

    Your first 30 days of content — planned, written, and ready to post. Your team launches the system with a full pipeline instead of staring at a blank screen on day one.

System Install$2,000
$2,000 flat fee · No retainer · Your team trained and posting by week 3

One-time · Save $500 vs. buying separately

Book Your System InstallNo payment until we’ve talked.

Everything Inside

System Build

4 pieces
  • Content Owner Setup

    We identify the right person on your team, define their role, and set clear expectations so ownership never drifts.

  • Platform Setup

    Profiles optimized, bios tightened, and your digital front door tested so strangers know exactly what you are.

  • Capture Routine

    What to capture and when, mapped to your actual operation — shifts, events, seasons, and the moments your team already sees but isn’t grabbing.

  • Posting Rhythm

    A weekly schedule your team can keep even on the hardest weeks, built around how your business actually runs.

Training

4 pieces
  • Staff Training Videos

    Rewatchable videos that teach your team how to capture, write, and post. New hires watch them and get up to speed without retraining.

  • Capture Training

    What’s worth capturing, how to grab it fast, and where it goes so nothing dies on someone’s phone.

  • Caption Training

    How to write captions that sound like your business, not a marketing agency. Proof + meaning + CTA.

  • Rhythm Training

    How to run the weekly cycle so the system doesn’t collapse when it gets busy.

Assets

5 pieces
  • Custom Brand Templates

    Post templates, story templates, and highlight covers designed for your brand so your team posts without a designer.

  • CTA Library

    Action lines that drive bookings, visits, and DMs without sounding like an ad.

  • Run of Show Plan

    Turn your monthly idea into all 21 pieces in one sitting — without spiraling into a content calendar you’ll never follow.

  • First-Line Hooks

    Opening lines for every post type so the hardest part of writing is already done.

  • Caption Frameworks

    Written in your voice, with your proof points, for your audience.

Planning

4 pieces
  • 30-Day Content Plan

    Your first full month of content, planned and ready to post. Your team starts with momentum, not a blank screen.

  • Capture Calendar

    When to capture what, mapped to your operation’s natural rhythm.

  • Monthly Core Idea

    One monthly idea that drives all 21 pieces, so planning never starts from zero.

  • Two Posting Windows

    Who posts, when, and what — locked in so the system runs even when the usual person is off.

Plus

5 pieces
  • Digital Front Door Audit

    We check your profiles and fix what’s costing you trust before the system goes live.

  • Minimum Viable Week

    The one-post plan that keeps your feed alive when the week falls apart.

  • Weekly Scoreboard

    The only metrics that matter, what they mean, and what to do next — on one page.

  • 70+ Content Ideas & Capture Prompts

    What to capture in your day-to-day operation and how to turn raw content into effective posts.

  • Two-Week Reality Check

    What to check after 14 open days, and what to do when you miss a week or think there’s nothing to post.

Is this a fit for your team?

Perfect for you

  • You have the team but not the time to build the system from scratch.
  • You tried DIY social media and it stalled — you want someone to get it running.
  • You’d rather invest once in a system than pay monthly for an agency.
  • Someone on your team can own this with the right training and structure.
  • You want to be involved in the build but not doing the build yourself.

Not for you

  • You want someone to run your social media permanently. This is done-with-you, not done-for-you.
  • You can’t assign one person to own the system after we leave.
  • You’re not willing to plan monthly and post weekly after the install.
  • You just need a guide — the $47 Playbook or the Custom Build might be the better fit.

Orders up.

GoodBibee
“They took the time to understand our goals, audience, and brand voice, then translated that into clear, strategic recommendations that were tailored to our needs and focused on driving results. They genuinely care about their customers’ success. We highly recommend them to any business looking to increase their presence online.”
Watermark Gospel
GoodBibee
Every piece of content felt human, smart, and on point.
Melanie Mann
GoodBibee
“I’ve worked with a lot of agencies who say they ‘understand the client.’ GoodBibee actually does. They listen for how buyers talk, not just what they say they want, and then bring that language straight into the work. It consistently made the strategy sharper, the copy clearer, and the output more effective. GoodBibee is an easy recommendation.”
Manav ThakerWorld Chef
GoodBibee
The best business decision I made this year was collaborating with GoodBibee.
Peters Produce
GoodBibee
I came in overwhelmed, but left feeling confident, supported, and excited again. Bekah didn’t give me cookie-cutter advice — she took the time to understand my problems and showed up to help advocate for my brand. The personalized approach felt like having a friend and expert in my corner, not just an agency.
Leah InmanLeah’s Gift Guide
GoodBibee
We saw our clicks and conversions skyrocket!
Followup CRM

The content was already there. It just needed a system.

World Chef had the brand, the content, and the product — a chef-led food brand built on real culinary credibility. What they didn’t have was a social media strategy that turned any of it into consistent reach, engagement, or revenue.

Forbes: “Celebrate Mardi Gras With World Chef: An Immersive Food Platform Where Top Chef Meets Meal Kits”
World Chef Instagram Live promo with chef Brooke Williamson
World Chef Instagram Live promo with chef Monti Carlo
World Chef press coverage and Instagram Live promos
World Chef
Organic Reach (Facebook)
450K
Not from new content — from organizing what they already had into a strategy that earned consistent distribution.
Organic Reach (Instagram)
87K
A posting rhythm and engagement strategy that turned an existing content library into a growing, active audience.
Funds Raised
$10K
Social strategy directly supported a fundraising campaign that cleared five figures — proof the audience was engaged, not just watching.
Paid Reach
357K
Managed creative assets plugged into paid campaigns — same brand voice, amplified through targeted distribution.

We brought the system: social strategy, engagement management, content curation, and creative asset direction across organic and paid channels.

Pick the option that fits your team

Not sure which one fits? Book a free 30-minute discovery call and we’ll help you find the right solution for your team.

Recommended

System Install$2,000

What You Get
The Playbook built and installed inside your business
Best for
Hospitality businesses ready to have the system built and their team trained
Discovery Session
60-min discovery call
Content Pillars + Strategy
Playbook framework, installed in your business
Team Ready to Start
Week 3 — team trained and ready to post
Implementation + Training
Training, install, and rollout

Playbook$47

What You Get
Ready-made strategy template
Best for
Hospitality businesses that want a DIY starting point
Discovery Session
—
Content Pillars + Strategy
General framework
Team Ready to Start
After you work through it
Implementation + Training
—

Custom Build + System Install$3,000

What You Get
Custom strategy + install, training, & rollout
Best for
Any experiential business that wants it built and implemented
Discovery Session
90-minute strategy / implementation deep dive
Content Pillars + Strategy
Custom-written for your business and market
Team Ready to Start
Week 4 — team trained and ready to post
Implementation + Training
Training, install, and rollout support

Everything in the Playbook — built, installed, and running inside your business.

Your system, installed. Your team, trained. A posting rhythm they run with confidence by week three.

Book Discovery Call

$2,000 flat fee · No retainer · Your team trained and posting by week 3

Want us to build and install the system inside your business?

We design your playbook and get your team running it.

Your Custom Build gives you the strategy, the frameworks, and the personalized templates. The Install takes it further — we assign a content owner on your team, build the capture routine around your operation, record training videos your staff can rewatch, and plan your first full month of content. Playbook in two weeks. Your team trained and posting with confidence by week 4.

$3,000 flat fee · one-time · Save $500 vs. buying separately

Book a discovery call

90-minute discovery call · No payment until we’ve talked

Cover of the Hospitality Social Media Playbook

In the food and beverage industry? Start with the $47 Playbook.

A complete social media system for restaurants, bars, coffee shops, bakeries, and breweries. Strategy, content planning, captions, and a posting rhythm your team runs without outside help.

Check out the Playbook

PDF delivered to your inbox

We write your voice down. Then we teach it to answer the phone.

We write your voice down.

Social media your team can run.

We build the system inside your business: a capture routine, brand assets, and training videos your team can rewatch. Then we plan your first month of content and hand it over, running, in three weeks. No retainer.

Then we teach it to answer the phone.

A phone agent that runs without you.

Every voice agent is a custom build, set up for one business, never a generic bot. Tell us what your calls need, from to-go orders and reservations to event and catering inquiries, and we build it to handle them.

Frequently Asked Questions

Can I pay once to have my restaurant's social media set up instead of paying a monthly retainer?

Yes — that’s exactly what the System Install is. $2,000 flat, one-time. Your team owns the system after week three. No retainer, no monthly fee, no renewal. The alternative — hiring a social media agency — runs $2,000–$5,000 a month for a standard hospitality package and keeps billing forever. One-time setups this deep are uncommon in restaurant social media; most vendors either charge monthly or charge setup plus monthly. We charge once.

How much does it cost to set up social media for a restaurant?

A basic one-time setup (profiles created, bios written, maybe a logo added) runs $500 to $1,000, without any content work. Most agencies skip one-time setups entirely — they charge $2,000–$5,000 a month on a retainer and keep billing as long as you want posts going out, then take their system and your brand voice with them when you’re tired of paying so much. Our System Install is $2,000 flat: capture routine, training videos, brand templates, caption frameworks, and a full month of content ready to post. No monthly fee after.

How is this different from hiring a social media agency?

An agency runs your accounts for you and charges $2,000–$5,000 a month, every month. The System Install builds a system your team owns and runs in-house. You pay once, your team is trained, and the system is yours. No retainer. No monthly dependency.

What types of businesses is this built for?

Restaurants, bars, coffee shops, breweries, bakeries, and commercial food operations. The system is built around hospitality shifts, seasons, and service rhythms — not generic social media advice.

What if we don't have a dedicated social media person?

You don’t need one. We identify the right person on your team during the discovery call — usually a manager or lead who’s already close to the action. They don’t need to be a content expert. That’s what the training videos and frameworks are for.

How long does the install take?

Three weeks from your discovery call. Weeks one and two are the build — capture routine, brand assets, frameworks, training videos, and your first month of content. Week three is training, review, and handoff. Your team is posting with confidence by the end of week three.

What happens after the install?

Your team runs it. Planning the month takes one hour, and two posting windows a day keep it moving. New hires watch the training videos and start posting within a week. If the week gets busy, the Minimum Viable Week keeps it to one post. If you ever want a tune-up, we offer that — but most teams never need us back.

How do I get started?

Book a free 60-minute discovery call — no payment until we’ve talked. On the call we’ll walk through your business, your team, and your goals. If it’s a fit, we lock in your install and start building the same week.

The last social media investment you’ll make.
The first one that actually sticks.

Stop renting your voice. Start running a system built for your business.

  • System Install$2,000

    60-minute discovery call · $2,000 flat fee · No payment until we’ve talked

Stop renting your voice.

That’s us, building social media systems your team runs without an agency.

See the three ways in →

Stop missing your calls.

That’s us too, building custom voice agents so you never miss a call again.

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