A basic one-time setup (profiles created, bios written, maybe a logo added) runs $500 to $1,000, without any content work. Most agencies skip one-time setups entirely — they charge $2,000–$5,000 a month on a retainer and keep billing as long as you want posts going out, then take their system and your brand voice with them when you’re tired of paying so much. Our System Install is $2,000 flat: capture routine, training videos, brand templates, caption frameworks, and a full month of content ready to post. No monthly fee after.