Three flat-fee ways in. GoodBibee pricing, side by side. No retainer. You own everything.

Every product is a one-time purchase. Once it’s built, it’s yours — your team runs it from day one and keeps it forever.

Help me choose Book a free 30-minute call

You build itThe Playbook$47A complete hospitality social media guide your team runs in-house.
We write it, you run itCustom Build$1,500A custom social media playbook built around your business, buyers, and voice.
We build it and train your teamSystem Install$2,000We build your social media system, train your team, and plan your first month.
Both: Custom Build + Install$3,000 · Save $500

How much we do

Which way in fits?

Two questions. We’ll point you at one option and light it up in the full comparison below.

What kind of place do you run?

Food & drinkRestaurants, bars, coffee shops, bakeries, breweries, wineries, food trucksShort-term rentalsVacation rentals, Airbnbs, boutique hotelsAnother experiential businessFarms, vineyards, event venues, tour operators, retreat centers

How much do you want done for you?

Hand us the systemWe’ll work through it ourselvesWrite it for our businessStrategy built around our buyers and voiceBuild it and train our teamSet up inside the business, running

Answer both and your pick shows up here. Still torn? Book a free 30-minute call.

Every option, side by side

GoodBibee’s four options compared
The basics
	The Playbook$47Instant PDF · One-time	Custom Build$1,500Flat fee · No retainer	System Install$2,000Flat fee · No retainer	Custom Build + Install$3,000Save $500 vs. buying separately
What you get	Ready-made strategy template	Custom strategy + frameworks + month-one launch plan	The Playbook built and installed inside your business	Custom strategy + install, training, & rollout
Best for	Hospitality businesses that want a DIY starting point	Any experiential business that wants a custom plan	Hospitality businesses ready to have the system built and their team trained	Any experiential business that wants it built and implemented
Discovery session	Not included	60-min strategy deep dive	60-min discovery call	90-minute strategy / implementation deep dive
Team ready to start	Today — instant PDF download	After delivery, 1–2 weeks	Week 2 — team trained and ready to post	Week 3 — team trained and ready to post
The strategy
Content pillars + strategy	General framework	Custom-written for your business and market	Playbook framework, installed in your business	Custom-written for your business and market
Caption frameworks	Included30-second caption framework	IncludedWritten in your voice	Included	IncludedWritten in your voice
70+ content ideas & capture prompts	Included	IncludedCustomized for your operation and seasons	Included	IncludedCustomized for your operation and seasons
Worksheets & tools	Included	IncludedTailored to your buyers and voice	Included	IncludedTailored to your buyers and voice
Your first month	30-day content guide	Month-one launch plan, mapped	Planned, written, and ready to post	Planned, written, and ready to post
Inside your business
Profile & platform setup	Not includedDigital Front Door Fix Kit, for your team to run	Not included	IncludedBios, links, and your digital front door	IncludedBios, links, and your digital front door
Capture routine	Not includedShift Capture Playbook, general	Not includedCapture windows mapped in your launch plan	IncludedBuilt around your real shifts	IncludedBuilt around your real shifts
Custom brand assets	Not included	Not included	IncludedPost and story templates	IncludedPost and story templates
Staff training videos	Not included	Not included	IncludedRewatchable, for new hires too	IncludedRewatchable, for new hires too
Implementation + training	Not included	Strategy only	Training, install, and rollout	Training, install, and rollout support
How it starts	See the Playbook	Book a discovery call See the Custom Build	Book a discovery call See the System Install	Book a discovery call See the bundle

The Playbook$47

Instant PDF · One-time

The basics

What you get: Ready-made strategy template
Best for: Hospitality businesses that want a DIY starting point
Discovery session: Not included
Team ready to start: Today — instant PDF download

The strategy

Content pillars + strategy: General framework
Caption frameworks: Included30-second caption framework
70+ content ideas & capture prompts: Included
Worksheets & tools: Included
Your first month: 30-day content guide

Inside your business

Profile & platform setup: Not includedDigital Front Door Fix Kit, for your team to run
Capture routine: Not includedShift Capture Playbook, general
Custom brand assets: Not included
Staff training videos: Not included
Implementation + training: Not included

See the Playbook

When your team is posting.

Every option ends the same way: the system is yours, and your team runs it in 30–60 minutes a week. No retainer. No monthly dependency.

TodayWeek 1Week 2Week 3

The Playbook$47
Instant PDF — start today
Custom Build$1,500
Discovery, then we write it
Delivered in 1–2 weeks
System Install$2,000
We build and install it
Trained and posting by week two
Custom Build + Install$3,000
Playbook in two weeks, then the install
Trained and posting by week 3

We build itYour team runs it, 30–60 minutes a week

Orders up.

GoodBibee

Every piece of content felt human, smart, and on point.

Melanie Mann

GoodBibee

“I’ve worked with a lot of agencies who say they ‘understand the client.’ GoodBibee actually does. They listen for how buyers talk, not just what they say they want, and then bring that language straight into the work. It consistently made the strategy sharper, the copy clearer, and the output more effective. GoodBibee is an easy recommendation.”

Manav ThakerWorld Chef

GoodBibee

The best business decision I made this year was collaborating with GoodBibee.

Peters Produce

GoodBibee

I came in overwhelmed, but left feeling confident, supported, and excited again. Bekah didn’t give me cookie-cutter advice — she took the time to understand my problems and showed up to help advocate for my brand. The personalized approach felt like having a friend and expert in my corner, not just an agency.

Leah InmanLeah’s Gift Guide

GoodBibee

We saw our clicks and conversions skyrocket!

Followup CRM

Start small. Nothing is wasted.

Many businesses start with The Playbook to learn the system, then upgrade to a Custom Build or System Install when they want a version built specifically for their business or hands-on help getting it running. The Playbook concepts carry into everything we build.

Frequently Asked Questions

How much does GoodBibee cost?

The Playbook is $47, the Custom Build is $1,500, the System Install is $2,000, and the Custom Build + Install bundle is $3,000 (save $500 when bundling vs. purchasing separately). Not sure which fits? Book a free 30-minute call — we also do custom work and strategy if your project doesn't fit one of these offers.

Can I start with just the Playbook and upgrade later?

Yes. Many businesses start with The Playbook to learn the system, then upgrade to a Custom Build or System Install when they want a version built specifically for their business or hands-on help getting it running. Nothing is wasted — the Playbook concepts carry into everything we build.

What if I'm not in hospitality?

That's exactly what the Custom Build is for. We learn your business, your buyers, and your customer journey, then build a social media playbook from scratch around your operation. Same system, completely custom content. $1,500 flat fee, no retainer.

How long does it take to get started?

The Playbook is an instant PDF download — you can start today. The Custom Build is delivered in about two weeks after your discovery session. The System Install has your team trained and posting by week two.

Do we own the system after it's built?

Yes. Every product — The Playbook, the Custom Build, and the System Install — is a one-time purchase. Once it's built, it's yours. No retainer, no recurring fee, no dependency. Your team runs it from day one and keeps it forever.

How is GoodBibee different from a social media agency?

An agency creates content for you every month — you pay a retainer and they run your accounts from a distance. GoodBibee builds a system your team runs in-house. You learn the strategy, own the process, and stop depending on someone who's never been in the room. When you're done, there's nothing left to cancel — you own everything.

Pick your way in.

Three flat-fee ways to start. No retainer. You own everything.

Playbook$47
PDF Delivered by Email · Immediately after checkout
Custom Build$1,500
Personalized Playbook and Strategy · Delivered in 2 weeks
Book a discovery call
System Install$2,000
Done-with-You Install · Staff training and first month written
Book a discovery call
Build + Install$3,000
Save $500 vs. buying separately · 90-minute discovery call
Book a discovery call
Not sure yet?Free
30-minute call · We also do custom work and strategy if your project doesn’t fit one of these offers
Book a free call