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Hotel and vacation rental social media management, done with you.

We build your social media system around your property, your guests and your voice. Written for you to run, or installed with your team trained on it. One flat fee. No retainer, no agency.

Book a free call

30 minutes · No payment until we’ve talked

Run by your team. Built for your property.

  • Who postsYou or your team, trained and posting within three weeks.
  • What we buildYour content plan, caption frameworks in your voice, templates and a mapped first month.
  • What you payOne flat fee, from $1,500. No retainer, no monthly fee.
  • Who owns itYou do. There is nothing to cancel.

Still paying an agency every month?

An agency runs your accounts and bills you every month, for as long as you keep paying. Stop, and the posting stops: the plan, the know-how and your brand voice leave with them.

We work the other way around. On a 60-minute discovery call we learn your property, your guests and what makes them book. Then we build your system from scratch: your content pillars, caption frameworks in your voice, 70+ content ideas and capture prompts, and a month-one launch plan.

With the Custom Build, we walk you through it and you post it. With the System Install, we build it inside your property, record the training videos, train the person who will own it, and hand it over running.

The trade: you or someone on your team posts on a steady rhythm. If you want someone to run your social media permanently, this is not it.

Two ways to get your property’s social media running.

Both are a flat fee and both end with a system you own. Pick by how much you want us to build and train.

  • Custom Build$1,500

    We write a custom social media playbook for your property, your guests and your voice, and walk you through it. Delivered in about two weeks; you run it from week one.

    How the build works
    Book a discovery call

  • System Install$2,000

    We build your social media system inside your property, train your team and plan your first month. Your team is posting by week three.

    How the install works
    Book a discovery call

Want both? Custom Build + System Install is $3,000, which saves $500 over buying them separately.

The Custom Build: two weeks.

$1,500 flat. From a discovery call to a finished playbook you open and start posting from.

  1. Step 1 · 60-minute conversation

    Discovery Session

    We get on a call and learn your business and existing content bottlenecks.

    • Who your buyers are and what makes them choose you
    • Identify your strongest proof points and content opportunities

  2. Step 2 · 2 weeks

    We Build It

    We take what we learned, do our own research, and write your playbook from scratch.

    • Custom strategy, content pillars, and caption frameworks
    • A mapped month-one launch plan — calendar, capture windows, and roles set so week one isn’t a blank slate

  3. Step 3 · Weekly rhythm

    You Run It

    We deliver your finished playbook and walk you through it. You open it and start posting.

    • Everything you need to run your own social media from week one
    • Built to repeat — same structure works month after month
Book a Custom Build discovery call

The System Install: three weeks.

$2,000 flat. We build the system inside your property, train your team and plan your first month.

  1. Step 1 · 60 minutes · before any payment

    Discovery Call

    We learn your property: your team, your guests, your content bottlenecks and your goals. This call decides exactly what gets built. No payment until we’ve talked and you’re in.

    • Map your property, your team and your current content gaps
    • Pick the right content owner on your team and set expectations
    • Define what success looks like for your property

  2. Step 2 · 3 weeks

    We Build and Install the System

    We build every piece: the capture routine, brand templates, posting rhythm, caption frameworks, training videos and your first month of content. Built inside your property, not from a template.

    • Capture routine built around check-ins, turnovers, events and your seasons
    • Custom brand templates created
    • Training videos recorded for your team
    • First full month of content planned and ready

  3. Step 3 · Ongoing · weekly rhythm

    Your Team Runs It

    By week three, your team is posting with confidence. The system is theirs, with no retainer and no monthly fee. We hand it off running and your team keeps it moving.

    • System is live and your team is trained
    • No retainer. No monthly fee. The system is yours.
    • New hires watch the training videos and get up to speed fast
Book a System Install discovery call

Is this a fit for your team?

Vacation rentals, Airbnbs, boutique hotels, inns and small hotels.

Perfect for you

  • You have someone who can post, but no plan or system behind it.
  • You tried posting on your own and it stalled. You want a system that keeps going.
  • You’d rather invest once in a system than pay monthly for an agency.
  • You want your social media to sound like your property, not a template.

Not for you

  • You want someone to run your social media permanently. This is done-with-you, not done-for-you.
  • No one, you included, will post on a steady rhythm after we hand it over.
  • You run a restaurant, bar or coffee shop. Restaurant social media management is written for you.

Orders up.

GoodBibee
Every piece of content felt human, smart, and on point.
Melanie Mann
GoodBibee
“I’ve worked with a lot of agencies who say they ‘understand the client.’ GoodBibee actually does. They listen for how buyers talk, not just what they say they want, and then bring that language straight into the work. It consistently made the strategy sharper, the copy clearer, and the output more effective. GoodBibee is an easy recommendation.”
Manav ThakerWorld Chef
GoodBibee
The best business decision I made this year was collaborating with GoodBibee.
Peters Produce
GoodBibee
I came in overwhelmed, but left feeling confident, supported, and excited again. Bekah didn’t give me cookie-cutter advice — she took the time to understand my problems and showed up to help advocate for my brand. The personalized approach felt like having a friend and expert in my corner, not just an agency.
Leah InmanLeah’s Gift Guide
GoodBibee
We saw our clicks and conversions skyrocket!
Followup CRM

A website for your business,
a place to stay.

Type your name, check we guessed right, then scroll. This is how every site we make gets built.

  1. 01

    A meeting.

    We talk about your business: who comes in, what they ask, and what they check before they call. Then we show you a plan before anything is built.

  2. 02

    Your words.

    We write the site the way you talk. Not the way agencies talk.

  3. 03

    We build it.

    Every page built around what your customers need to see or try first: hours, directions, the menu, the booking.

  4. 04

    Yours to keep.

    Your words, your domain, no retainer. When it’s live, it’s yours.

  5. 05

    Then, if you want more.

    A voice agent that answers your phone when nobody can. The jobs you do by hand, set up to run on their own, like the recap text.

  6. Set up a meetingPick one, or all three · No payment until we’ve talkedOr send us a questionSee websites we’ve built

Talk it through first.

Book a free intro call. If a custom system is the right fit, we'll map the build around your operation.

Book a free callCompare the two ways in

Frequently Asked Questions

Do you manage our social media for us?

Not month to month. We write your social media playbook with you: the content pillars, caption frameworks in your voice, content ideas and a mapped first month. Then you or your team posts it. If you want someone to run your accounts permanently, this is done-with-you, not done-for-you.

Is this a hotel or vacation rental marketing agency?

No. An agency runs your accounts and charges a retainer. GoodBibee writes a system you run in-house. You pay once, and the playbook is yours. When you are done, there is nothing left to cancel.

We already pay an agency. How do we switch?

Book the free call before your agency’s next renewal. The Custom Build is delivered in about two weeks, and the System Install has your team posting by week three, so your own team can be running it before the next bill. Everything we build is yours to keep: the plan, the templates, the captions and the training videos.

What does a hotel social media manager cost?

It depends on whether you hire a person, a freelancer or an agency, and we don’t quote what other people charge. Ours is simple: the Custom Build is $1,500 flat, the System Install is $2,000 flat, and both together are $3,000. One time, no retainer. What you spend after that is your own team’s time posting it.

Does it work for a single Airbnb or vacation rental?

Yes. The Custom Build is written for one business, so a single rental gets a playbook built around that rental, its guests and its seasons. The discovery call is where we learn what makes your guests book.

Which fits, the Custom Build or the System Install?

Pick the Custom Build if you or one person will post: we write the playbook in about two weeks and walk you through it. Pick the System Install if you have a team to train: we build the system inside your property, train them and plan your first month, and they are posting by week three. Both together are $3,000. The free call is where we work out which.

How do I get started?

Book the free 30-minute intro call. We talk through your property, who will post and which way in fits. No payment until we have talked.