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The Playbook app · coming soon

Be first in line for the Playbook app.

The Hospitality Social Media Playbook, as an app your team runs week by week.

  • First in line. We write to you the day the app opens, before the public hears about it.
  • A free help call. Thirty minutes with us once you’re in the app, at no cost.

Join the waitlist

We use your email only to write to you about the app. Privacy Policy

What the app does for your week.

  • Your month, planned.

    The 30-Day Plan lays out every post across the month, with the day and the time it goes up. Tick each one off as you post it.

  • Your week, scored.

    The only metrics that matter, on one page, in 10 minutes a week. Upload your numbers and the week fills in.

  • Ask us anything.

    Ideas for this week, a step that doesn’t click, a caption you’re not sure about. We reply within one business day.

Sample screens. The names and numbers are examples.

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Three Steps. One System. Your Team Runs It.

One planning session a week. Capture happens during normal shifts. This guide replaces content days with a rhythm your team already fits.

  1. I

    Step 1

    Plan the month from one idea

    60 minutes · once a month

    Pick one Core Idea guests already notice, ask about, or thank you for. Turn it into your 21-piece Run of Show so the month starts with direction.

    • Choose one monthly idea worth proving (standards, craft, experience, demand)
    • Outline all 21 pieces in one sitting — done planning until next month

    In the app

    Quick Start walks you through it, and your 30-Day Plan is built from your answers.

  2. II

    Step 2

    Capture proof on real shifts

    During normal shifts

    You don’t need a content day. Whoever your setup names grabs two moments during normal shifts, captures real proof while it’s live, and keeps the week moving without falling behind.

    • Pick capture windows that fit your flow (prep, open, mid-rush, close, reset)
    • Grab real proof: your place, people, and practice, with only your phone

    In the app

    Work mode shows the shot you need next, and your photos save to a Capture Log.

  3. III

    Step 3

    Keep a simple weekly rhythm

    15 minutes + two windows a day

    One 15-minute session checks the week’s posts and makes the shot list. Two posting windows a day keep everything moving without becoming a second job.

    • Plan the week and write fast using proof → meaning → CTA
    • Post on a rhythm your team can keep — even on the busiest weeks

    In the app

    A Monday reminder, the week’s posts with their posting windows, and the Scoreboard for your numbers.

What’s in the Hospitality Social Media Playbook

The Playbook gives you the full weekly system — a step-by-step guide with templates for what to post, what to capture, and how to keep it moving without turning it into a second job.

  1. IntroductionThe Lie

    • The Distance Tax
    • WorksheetThe 30-Day Feed Audit (5 minutes)
    • How to Use This Playbook
    • The Replacement Model
    • Quick startPlan Your First Run of Show
    60-Minute Quick Start
    Choose your setup and platforms, pick your Core Idea, outline all 21 pieces of your Run of Show, and start a Capture Log in one hour.
    Playbook page: the Replacement Model overview
    Playbook page: the Distance Tax worksheet

  2. Part IThe Foundation

    • Social Media Is Your Digital Front Door
    • The Front Door Test (30 seconds)
    • Social Media Rules
    The Front Door Test
    A 30-second check: can a stranger tell what you are, what it feels like, whether you’re well run, and what to do next?
    Playbook page: the Part I divider, The Foundation

  3. Part IIThe Map

    • The Customer Journey
    • Three Signals Your Posts Must Send
    • Worksheet9-Post Signal Audit
    • The Four Visual Content Pillars
    Nine-Post Signal Audit
    Label your last nine posts Trust, Care, or Belonging, and see which signal your content is missing.
    Capture Prompts for the Four Pillars
    Prompts and starter headlines for Place, People, Practice, and Point of View, so “there’s nothing to post” stops being true.
    Playbook page: the Place content pillar with its capture prompts

  4. Part IIIThe System

    • The Content Flywheel
    • WorksheetChoose Your Monthly Core Idea
    • Derivative Content
    • Micro Posts (The Details)
    • WorksheetBuild Your Run of Show
    One Idea, 21 Planned Pieces
    Turn one monthly idea into five derivative posts and 15 micro posts, so you’re never asking what to post after a long shift.
    Playbook page: the Core, Derivative and Micro posts worksheet

  5. Part IVThe Execution

    • Choose Your Setup
    • Choose Your Platforms
    • What a Good Week Looks Like
    • Your Minimum Viable Week
    • The 30-Day Plan
    30-Day Plan
    Five six-day clusters, one derivative and its micro posts each, then a Day 30 review.
    Playbook page: the Part IV divider, The Execution
    Playbook page: the Weekly Scoreboard worksheet

The content was already there. It just needed a system.

World Chef had the brand, the content, and the product — a chef-led food brand built on real culinary credibility. What they didn’t have was a social media strategy that turned any of it into consistent reach, engagement, or revenue.

Forbes: “Celebrate Mardi Gras With World Chef: An Immersive Food Platform Where Top Chef Meets Meal Kits”
World Chef Instagram Live promo with chef Brooke Williamson
World Chef Instagram Live promo with chef Monti Carlo
World Chef press coverage and Instagram Live promos
World Chef
Organic Reach (Facebook)
450K
Not from new content — from organizing what they already had into a strategy that earned consistent distribution.
Organic Reach (Instagram)
87K
A posting rhythm and engagement strategy that turned an existing content library into a growing, active audience.
Funds Raised
$10K
Social strategy directly supported a fundraising campaign that cleared five figures — proof the audience was engaged, not just watching.
Paid Reach
357K
Managed creative assets plugged into paid campaigns — same brand voice, amplified through targeted distribution.

We brought the system: social strategy, engagement management, content curation, and creative asset direction across organic and paid channels.

What joining gets you.

  • First in line

    We write to you the day the app opens, before the public hears about it.

  • A free help call

    Thirty minutes with us once you’re in the app, at no cost.

Join the waitlist

We use your email only to write to you about the app. Privacy Policy

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